SELLING REAL ESTATE MADE EASY (2010)
This book is written by Hursh Saha, a former New Zealand residential realtor whose career in the industry spanned decades and contains his secrets to selling real estate along with 34 WELL-MADE TEMPLATE DOCUMENTS.
All the strategies in this package are laid out in a single document. Below is its Table of Contents so you know what areas it covers. Please note that 2.(h) below refers to "Other documents attached to this package", which are the 34 template documents detailed further below.
1. METHODS FOR MARKETING YOURSELF VERY CHEAPLY AND EFFECTIVELY
a) Door-knocking, cold calling, flyer drops and professional advertising
b) Working personal contacts
c) Mass flyer drops, the local Facebook group and website marketing
d) Making a website easier and cheaper to design
e) Printing flyers made easy and cheap
f) Dropping flyers more effectively
g) The (hidden) gold in the office
h) A clever way around caravan
i) Working the weeds more effectively
2. EVERYDAY BUSINESS IN SELLING REAL ESTATE
a) Pointers on managing your emails
b) Managing documents in both hard and soft copy
c) Working current listings
d) Working incoming enquires and keeping track of buyers
e) Tips to keep in mind during listing presentations
f) Points to keep in mind during open homes and private appointments
g) Tips on negotiating contracts
h) Other documents attached to this package
i) My typical weekly timetable
j) Keeping track of commissions
Below is a list of the 34 document templates included with this book.
MS POWERPOINT TEMPLATES
1. Card for recording buyers with purchasing criteria
2. Pre-listing Kit
3. Detailed & Double-sided Property Flyer
4. Detailed Flyer for a Property Development/complex
5. Simple Prospecting/marketing Plan
6. Simplified Flyer asking for a text response from recipients
7. Simplified Open Home Register
8. Single Page Advert/poster for a Property
9. Single Page Advert/poster for your Focus Market Area
10. Single Page Newsletter/poster
11. Testimonial Form (to be handwritten on by clients and then scanned and posted online to show the genuineness of its source)
12. Unique Interactive Property Mag - This system allows you to send a PowerPoint file to your database each week that operates like a website when opened up and displays all your unique services including an update of all your company's listings!
13. Simple Inspection Report (to record both Open Home and private viewing appointment inspections)
14. 3 listings Advert/flyer
15. Simple Christmas Advert/flyer
MS WORD TEMPLATES
1. Buyer Registration Form
2. Double-sided Newsletter (with detail)
3. Flyer (with 3 on 1 page for economical printing) to cut down on door knocking (for those who hate doing it)
4. Generic & Flexible Telemarketing Script
5. Little Flyer (with 10 on 1 page for even more economical printing)
MS EXCEL TEMPLATES
1. Basic Investment Return Calculator (for investment properties)
2. Buyer Database (to print out as charts and stick up on a wall and update by writing directly onto)
3. Chart of all Current Deals (to keep easy track of them and where they are all at)
4. Simplified Commission Record
5. Simplified Inspections Record
6. Monthly Marketing Plan (for individual properties and their unique advertising)
7. Buyers' Database (to record all buyers and cater for their unique and specific needs)
8. Property Summary Version 1 (without pictures) - This is a unique and revolutionary template that allows you to perfectly summarize and organise ALL the properties for sale in your company so you can send an updated copy (with all relevant changes from last time such as new ones listed, sold, withdrawn and those with changes in their price/details) to your entire buyer database each week without having to individually call/email them with properties that only match their specific search criteria. This way they also see everything you have to offer instead of what they have just requested.
9. Property Summary Version 2 (with icons as hyperlinks) - This is just like the above but has icons that can be programmed with hyperlinks to the pictures and/or virtual tours of each property online.
10. Property Summary Version 3 (with pictures) - This is just like the first version but has one picture for each property included in it.
11. 6-month Marketing Plan
12. Summary of Own Personal Listings to regularly send to other fellow Real Estate Agents to keep them updated - This is also similar to number 9. above.
13. Simplified Price List for Property Developments (with many similar but not identical units)
14. Weekly Timetable for easy personal organisation